This summary also includes key lessons and important passages from the book. A technique for producing ideas advertising age classics. Its amazing how his little book has stood the test of time. He was present during the defeat of the american forces at the battle of kasserine pass, after which fredendall was relieved of command and sent back to. James web young, the former vice president of j walter thompson, developed one of the most popular approaches to creativity in advertising. James webb young papers, 19331972overview of the collection creator young, james webb, 18861973 title james webb young papers dates 19331972 inclusive 1933 1972 quantity 0. Abstract this study reconsiders the classical work of james webb young, a technique for producing ideas. Ive written about james webb young s approach to ideation in the past.
These materials provide insights into youngs career as well as the operational aspects of the j. During world war ii, webb served in north africa as personal aide to general lloyd r. A 5step technique for producing ideas circa 1939 brain pickings. The james webb young papers chiefly consist of correspondence, memoranda, reports, and publications and span the years 19271984. James webb young books list of books by author james. Webbs mirrors are covered in a microscopically thin layer of gold, which optimizes them for reflecting infrared light, which is the primary wavelength of. This is a book summary of a technique for producing ideas by james webb young. Its amazing that decades after its publication, young s 5step technique for producing ideas is still relevant today. Diary of an ad man first edition signed james webb. James webb space telescopes primary mirror at nasa goddard. He left school in the 6th grade for a book publishing business and rose within the next 10 years through the ranks to advertising. The war years june 1, 1942 to december 31, 1943, and more on. James webb young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process.
He stated that, as with any art, you need to start by understanding the relevant principles and methods. The plebe system of military indoctrination is treated in stunning detail, with an appreciation for both its horrors and its virtues. Mirror for a lady by young, james webb and a great selection of related books, art and collectibles available now at. In an attempt to preserve, improve and recreate the original content, we have worked towards. A technique for getting ideas this book is a result of an effort made by us towards making a contribution to the preservation and repair of original classic literature. Recently, when i reread his book, i realized that my creative thinking approach to completing my 2 nd book followed the same steps he described in 1936. A simple five step formula for producing ideas james webb young. Webb spent fiftytwo years in association with the thompson company, starting as a copywriter and becoming branch office manager, creative.
My notes are informal and often contain quotes from the book as well as my own thoughts. Young was born in 1886 near cincinnati, the son of an insurance salesman. But, he added, the book is out of print and impossible to find. Since its publication in 1965, a technique for producing ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity.
A technique for producing ideas by james webb young youtube. This is my book summary of a technique for producing ideas by james webb young. Different advertisement agencies and personalities have defined creative advertising in different ways. James webb young 18861973 was an executive in the advertising field in u. James webb young iyi fikir bulma teknigi pdf kitap. First edition of the groundbreaking work by young, one of the giants of early advertising, inscribed, to frank rand jr. Octavo, original green cloth, original red paper spine label, original dust jacket. Dancing about architecture, mentioned in passing an intriguing old book originally published by james webb young in 1939 a technique. Buy a technique for producing ideas advertising age classics library mcgrawhill advertising classic new edition by james webb young. James webb young, jim young, ad man, professor, the honorable james webb young his titles roll on and on, because his career never stopped. James webb young a five step approach to the creative. Walter thompson company, and with varied national and government agencies. Youngs fivestep model of creative process in advertising. The foreword to the edition i have published by waking lion press in 2009 was provided by william bernbach 19111982, onetime chairman and ceo of what was doyle dane bernbach, then renowned for many of the greatest ads in the 20th century.
Jameswebbyoungtechniqueforproducingideas pen and oink. A technique for producing ideas by james webb young goodreads. A technique for producing ideas by young, james ebook. A technique for producing ideas by james webb young. James webb young 18861973 was an american advertising executive who became first. James webb young 18861973 was an american advertising executive who became first chairman of the advertising council. Download a technique for producing ideas james webb young free in pdf format. Buy a technique for producing ideas thinking classics by james webb young, robbie mccallum isbn. James webb young 18861973 was an american advertising executive who became first chairman of the advertising council he was inducted in the american advertising federation hall of fame young received many honors and awards including the advertising man of the year award in 1946. Pdf a technique for producing ideas james webb young. The longer wavelengths enable webb to look much closer to the beginning of time and to hunt for the unobserved formation of the first galaxies, as well. James edwin webb october 7, 1906 march 27, 1992 was an american government official who served as the second appointed administrator of nasa from february 14, 1961, to october 7, 1968. The presenter called it the one book everyone needs to read to consistently produce good ideas.
The booklets author, james webb young 18861973, added a prefatory note in 1960. This article explores james webb youngs book a technique for producing ideas, which has shaped how we view idea formation since the 1940s. James webb young author of a technique for producing ideas. A technique for producing ideas by james young pdf free.
Now let james webb youngs unique insights help you look inside yourself to find that big, elusive ideaand once and for all lift the veil of mystery from the. James webb young, a successful ad man inducted into the american advertising federation hall of fame, documented his thinking process to spark creativity in advertising. James webb young sales hiring systems for sales driven organizations. See all books authored by james webb young, including a technique for producing ideas, and the diary of an ad man. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He was inducted in the american advertising federation hall of fame. Jim webb, former senator from virginia, has been a combat marine, a counsel in the congress, an assistant secretary of defense and secretary of the navy, an. Walter thompson company, especially the early development of their international branch offices. A technique for producing ideas by james young overdrive. He has served as a united states senator from virginia, secretary of the navy, assistant secretary of defense for reserve affairs, counsel for the united states house committee on veterans affairs and is a decorated former marine corps officer.
A technique for getting ideas by james wood young advanced. The secondary mirror is the round mirror located at the end of the long booms, which are folded into their launch configuration. Everyday low prices and free delivery on eligible orders. Download a technique for producing ideas james webb young ebook. He developed a fivestep model of the creative process and. Born on october 7, 1906, in tally ho, north carolina, he was the son of john frederick and sarah gorham webb. A stepbystep technique for sparking breakthrough creativity in advertisingor any field. James webb young 18861973 had a long career in advertising, as the head of the advertising council, as key figure with j.
James webb young the 5step ideation process pam didner. Webb oversaw nasa from the beginning of the kennedy administration through the end of the johnson administration, thus overseeing all the critical first manned launches in the mercury through gemini. Youngs fivestep model of creative process are as follows. How to come up with big ideas kevin rogers via james webb. The james webb space telescope sometimes called jwst or webb is an orbiting infrared observatory that will complement and extend the discoveries of the hubble space telescope, with longer wavelength coverage and greatly improved sensitivity. Young received many honors and awards including the advertising man of the year award in 1946. John casani, chair jet propulsion laboratory steven dorfman hughes electronics ret.
James edwin webb was the second administrator of the national aeronautics and space administration, formally established on october 1, 1958, under the national aeronautics and space act of 1958. This book has become essential reading for anyonewhether in marketing, advertising, sales, finance, or the pure artistwho is seriously interested in the. The marines and the naval academy are fortunate to have a chronicler as insightful and. James webb young 18861973 inducted 1974 all video files require windows media player to view legal sitemap contact. A technique for producing ideas by james webb young, 9780071410946, download free ebooks, download free pdf epub ebook. I remember first hearing about this book by james wood young at a marketing course in the mid1990s.
35 435 851 973 617 235 259 639 885 1221 1383 624 314 147 555 747 427 86 1286 123 112 321 159 982 1362 911 485 1374 24 713 356 770